Speaking of Chinese companies, Huawei and Haier can not mention; said Huawei and Haier, can not fail to mention Ren Zhengfei and Zhang. In a sense, these two companies is tantamount to Chinese companies, the two men is equivalent to the Chinese boss.
Huawei and Haier, representing the two companies, one is technology oriented enterprise, one is marketing-led enterprise, called the Chinese sample enterprises.
Two companies and two different destinies. 99% of Chinese companies are marketing-led enterprise – the enterprise survival and development of marketing the most important factor; presence in the enterprise process, the role of marketing is the first letter.
Enterprises Keywords
Huawei and Haier said, people will immediately produce different associations. Huawei’s key words are low-key, rational and practical; Haier’s key words are high-profile, progress, change. Among them, low-key and high profile, are the two most significant differences between enterprises.
Corporate personality and corporate culture and corporate strategy are closely related, of course, a great personality and owner stakeholders. We often see Zhang attend various social activities, and preached his understanding of business management and advocacy; we could barely see Ren Zhengfei appeared on such occasions, even if there are, they will certainly silence.
We often say that the decision behavior of character, decided the fate. Business, so, too. A business character, decided that the final fate of the enterprise. Why do many Chinese enterprises, “its too fast into the turn, all of their sudden failure Yan?” Why do some very good companies to a certain stage of development no longer difficult to pick up? I think that there must be some corporate personality elements. In other words, business founders and their successors character, profoundly affect the fate of the enterprise.
Clearly, Ren Zhengfei, and Zhang’s character, greatly influenced the destiny of Huawei and Haier.
Personality inward, outward divided, inward, outward Quewu do good or bad. However, the boss assertive personality will lead to corporate profit-oriented general; boss introverted personality is often the practice to help companies internal strength.
Technology-based enterprises and marketing enterprises
Huawei is the essence of technology. Haier is the essence of marketing.
Technology and marketing, are two utterly different from the concept. In general, technology needs to do heart to sink, while marketing will need to show their faces.
The difference between technology and marketing, also is a focus on the future, a landscape in the present; technology to construct their core competitiveness, marketing, sales of immediate pursuit of the improvement.
Chinese people like to do something immediate, total fantasy harvest today, tomorrow sowing. In particular, today’s China, people impetuous, loneliness, silence those who work less and less. Because those who see marketing to meet the needs of impulsive, so, especially popular in China, marketing, marketing boss at the company’s position is always higher than the other deputy semilattice. Similarly, because the vast majority of Chinese people have lost lonely, so no one willing to do basic research, in people, this is a “no results of the thing.” Therefore, the Chinese entrepreneurs like to say, “We in the application of technology and foreign countries have no gap” is a word, there are few words did not say that “Our basic research is still very weak.”
In fact, the basic research to determine use of technology, there is no basic research would be no application technology? Our application technology is mostly bought, does not make sense.
Huawei ten years ago to “low profile” is known, in fact, be thought of technology used in research, engage in technology is not suitable for the spotlight, like the scenery around as Yang, the basic technology has been the end of life.
God rewards the diligent.
Huawei’s low profile is always rewarding, otherwise days are not long-term perspective. Huawei is now in the international market, conquering a city, even if not it is regrettable that the financial crisis. The driving force behind the engine, in fact, technology.
And Huawei is just the opposite, Haier already gone through high-speed growth period. 2006, Haier maintain the annual growth rate of over 40% (According to company promotional materials), but, from an annual turnover of 108 billion yuan to 122 billion yuan, Haier spent three years.
Haier slow down the past few years, it is the Huawei fast up a few years.
We take a look at the past few years Huawei transcript:
In 2000, Huawei set up in Stockholm, Sweden R & D center, then sales of 100 million U.S. dollars in overseas markets.
In 2002, Huawei’s overseas sales rose to 552 million U.S. dollars.
In 2005, Huawei’s contract sales for the first time overseas than the domestic market, by 2008, 75% of Huawei’s sales come from overseas markets.
In 2007, Huawei’s sales revenue reached 12.56 billion U.S. dollars.
First half of 2009, Huawei’s contract sales reached 15.7 billion U.S. dollars, the year is expected to reach 30 billion U.S. dollars.
What does 30 billion U.S. dollars? Equivalent to about 204 billion yuan (at current exchange rates), far more than Haier’s 122 billion yuan in 2008.
20 years, Huawei revenue increased 140-fold.
We often say “never love without reason, there is no hate for no reason”, of course, not without reason, high-speed growth. Huawei with 99% of Chinese enterprises is different because it is fitted with a “technical” this engine. To see how a business’s technological strength, the easiest way is to look at the number of patents in this business. According to WIPO statistics, patent applications in 2008, Huawei Technologies, Inc. (people) ranks No. 1 ranking, LTE patents accounted for more than 10% of the world.
Change and improvement
Haier, a faster pace than 10 years ago, Huawei, Huawei Bi Haier now walk faster. What caused the two enterprises have a large turn heaven and earth?
Over the years, we continue to see Haier reform message, from the “1000 days process reengineering” to “1 +1 + N mode” to “manufacturing enterprises to service marketing-based business transformation,” Haier’s life course is almost and reform inseparable. Reform has become a major feature of Haier.
However, the reforms are not brought to the Haier sweet. In fact, over the years, Haier reform suspected of going astray. Frequent lack of implementation of the changes caused by the continuity of business strategy, the implementation of many reform seems not prudent and rational, somewhat “frustrating disorder” means. Among other things, Haier is currently implemented only in respect of the unprecedented “manufacturing enterprise to enterprise transformation services marketing” is obviously a lack of probability of success, the company entrusted to an uncertain fate strategy, is not child’s play a little?
In the researchers opinion, Haier is a revolution in fact this change is equal to *** all over again. This change in the global business development in the history of little precedent in the Chinese business community is rare, use “crossing the river by feeling the stones” to describe a little bit too, because there is no stone to touch, a high risk factor.
Of course, Haier successful, it will become the greatest enterprise.
Mature company, is taboo for change, after all, a price change.
Frequent change, reflects the immature side of enterprise mechanism.
Treatment change, Huawei and Haier Instead, it has never been opposed to a substantial change, the advocates of continuous improvement, innovation on the basis of stability. So, on Huawei, Ren Zhengfei we heard about “Huawei winter,” the warning, but rarely hear of his high regard for change.
Huawei Ren Zhengfei tell people: “We have many employees in blindly proud to see our products in the local occasionally leading Western companies, he said that our company is already a world-class level. They do not know the connotation of the world’s leading companies, do not know others do not want to release the potential success. Huawei in this regard is very young, naive, immature. “
In China, the boss can say these words, also Ren Zhengfei it. We see more of, is the company for fear that people may not know its performance, exaggerated spread everywhere.
Who will become the first truly international enterprise, Huawei? Haier? Lenovo?
Huawei and Haier, are representatives of excellent enterprises in China, it must be recognized. However, comparatively speaking, Huawei better.
In fact, in China, there are excellent business association, the United States, and Gree, etc..
Lenovo’s impression of people, roughly the middle between Huawei and Haier, Huawei, as it does not like low-key, not as high profile as Haier; its corporate image and competitiveness of their products are pretty good.
But, like Haier, Lenovo has entered the last few years the development of stagnation, while in 2008, major efforts to sponsor the Beijing Olympics, Lenovo did not get it looked forward to the results obtained. The financial crisis sweeping the globe, to the association created a great impact.
As a pioneer in the internationalization of Chinese enterprises, Huawei, Haier, Lenovo, are leading the way businesses. However, if the business property from the characteristics of speaking, Haier, Lenovo closer to marketing than technology color color, this innovation from the association is limited, insufficient number of patents can lift the veil evident.
Therefore, I continue to believe that the ability of Chinese enterprises in the real peak of the first international summit, not Haier, not Lenovo, but Huawei.
Suzhou Industrial Park in Taiwan-funded enterprises, build science and technology on the 15th place more than 2,000 employees of collective protest has attracted widespread attention. Joint construction headquarters executives to fly from Taiwan to Suzhou today, specially dealing with this incident. According to the factory level description, the incident was not the cause of n-hexane poisoning.
Suzhou Industrial Park Safety Authority Lu Zhenwei an interview today that the joint construction of science and technology is the existence of n-hexane poisoning, but not the cause of yesterday’s protest, said the Internet did not exist was due to poisoning situation.
Joint construction (China) Technology Co., Ltd. Vice President Zhang Sheng, said in an interview, resulting in the protests yesterday, the main reason is due to misrepresent the company canceled its annual year-end awards and cause employee dissatisfaction.
Luzhen Wei said, as of now, build and Technology of Suzhou hexane affected by a total of 47 employees, of which mild 36, moderate 10, severe one. Currently have access to effective treatment, rehabilitation, good condition, no employees poisoning deaths.
Luzhen Wei told reporters, the park received on the joint construction safety supervision bureau employees to report symptoms of n-hexane poisoning occurs, immediately exchange organization with other departments to investigate disposal.
After investigation, the direct reason this happens is because the head of the company’s illegal use of toxic substances in hexane, to prevent damage caused by neglect of the scene.
Address the problems identified, Park Safety Supervision Bureau ordered the company to immediately stop using the n-hexane, and organize all contact with employees in stages to the designated medical institutions of occupational diseases occupational health examination, on a timely treatment of suspected patients. In addition, the park the health sector according to the laws on enterprises to make the appropriate treatment, serious accountability, improve the management of occupational hazards.
Joint construction (China) Technology Co., Ltd. in 1999 incorporated in the Suzhou Industrial Park, officially put into operation in 2001. Registered capital of 123 million U.S. dollars, total investment of 367 million U.S. dollars. The company mainly produces small and medium-size LCD display. The company employs 12,900 people. In the global mobile phone LCD OEM sector occupies an important position.
Today, when I entered in the Suzhou Industrial Park Su Hong Xi Road 90 on the 9th of the joint construction of technological plant headquarters, I saw that the factory has resumed normal production. Posted in factory hallway with n-hexane treatment on the use of notice. The news from the plant headquarters company headquarters has been primarily responsible in this matter – Suzhou company to remove the former top executive Yang Ruixiang processing; and other heads of companies subject to sanctions.
It is reported that the Work Committee of Suzhou Industrial Park Administrative Committee has been established by the Economic Development, social security, social undertakings, safety supervision, letters and other inter-departmental working group stationed in the factory, to communicate with staff representatives; and is responsible for order to reflect company and employees of labor dispute and the relevant circumstances, the comments on this proposed disposal.
Today, when I entered in the Suzhou Industrial Park Su Hong Xi Road 99, the joint construction (China) Technology Co., Ltd. plant headquarters, the plant has resumed normal production, workers are nervous and quiet work.
Zhang Sheng said the cause of this incident was attributed to misrepresent the company canceled in 2009 year-end awards, resulting in employee dissatisfaction, coupled with poor communication between management and employees, in 15 during the transition from work caused by incidents.
Currently, the company has staff to clarify, and yesterday afternoon on the 2009 year-end awards grants and issued a special notice to inform their staff.
In the workshop, reporters encountered in the work of Xue Haijun, he told reporters yesterday he was 8 to work on time to the company, found a lot of people around the door, with the arrival of rush hour, to 8:45 time-sharing, more people and more, then, do not know anything himself, saw a lot of people holding banners stormed the factory.
For this incident, Xue Haijun personally think that the year-end awards cancellation rumor is the main cause of this incident. But for treatment of serious positive attitude to his satisfaction.
Xue Haijun, build work in six years, he said yesterday after the incident, the company Zhang and every employee has told us the company will send email on February 11 will reach the end of the year award each card.
Construction technology in the United Changbu the hallway, the reporter saw the post there in 2009 to grant bonuses to note, the release also stated very clearly in the above matter and to determine the release time is Feb. 11, 2010.
Funded over the employees around the same time in exploiting the boundary, also went through unimaginable hardships and tears
At 8 pm, ZTE has been withdrawn to the Dominican Republic in Haiti employees via video phone finally loved ones face to face with domestic call.
Phone, ZTE staff contain his excitement on the field that had just survived the experience is of fear. This time from 7 days has passed since the earthquake.
In fact, as early as one hour after the earthquake, ZTE staff in Haiti, 11 companies reported on the link to the peace, the message the first time the company also notified the families of employees.
But until last night saw the rescue workers in stable condition and has begun the Sunrise office in the Dominican order to work, the headquarters of the stone hearts of my colleagues just down the ground.
“Although many foreigners in Haiti, but it is a smooth left only a very small number, even if a plane could not land at the local, when we left here when we come to have a sincere feeling behind how powerful the country and company.” ZTE In Haiti’s National Assembly, the only son of Jing Chan said women employees.
Over the past year, “going out” of Chinese companies experienced a lot of unexpected situations: from February 2009 ZTE employees kidnapped by the Taliban, to the June 2009 Journal of the Air France staff killed in crash events, to now from Haiti ZTE employees survived a major earthquake.
With Huawei, ZTE and other companies continued to improve the international level, the staff all over the world, they encounter local conflicts and natural disasters, the probability of the rise. These employees in exploiting the boundary, but also experienced unimaginable hardships and tears of blood.
Thanks to the collective go shopping
January 12, Haiti time 17 am, just finished a day’s work of the Office of National Chung Hsing Haiti out of 11 employees decided to conduct a collective procurement, and men traveling in two cars starting. Their office is located in the Haitian capital Port au Prince. Would be no thought that this shopping trip to save their lives. In shopping on the way, when they are 15 km away from home when the disaster occurred.
Day, 200 years Haiti has not happened once in the Richter 7.3 earthquake. Although the earthquake lasted only 34 minutes, but almost all the buildings collapsed in an instant. People do not react the run, water flips in the waves off shore of the sea vessels and fishermen.
“Go!” ZTE staff in the car shaken unanimous decision. So they set down the difficult mountain road ahead, even though the road suffered a landslide, but fortunately no casualties, 11 people back to the shelter.
At this point, almost collapsed in the hills of home, leaving only a wall. Because a lot of confusion after the earthquake, these employees take turns standing guard in the yard, sleep and rest.
Before the earthquake, had to prevent soaring prices, they had about a week hoarding vegetables, enough for three days of water and gasoline, did not expect these items became the earthquake in the “life-saving straw.”
Jing, according to Zhan son introduction, after the earthquake, each employee began regular domestic phone calls, hoping to accidentally connected. From the earthquake the next day, the Haitian government to cut off the power supply, ZTE’s CDMA networks in the local paralyzed Fortunately, ZTE employees home side, there is a peacekeeping force recently broken vehicles, ZTE staff through the car radio and Marine satellite phone finally found a relevant person in charge.
In view of the devastation caused by ZTE on January 14 an emergency set up the “earthquake disaster assessment and relief of Haiti” group, from executive vice president and technical experts, local offices, area offices overnight emergency consultations.
Finally, in the Chinese Ministry of Foreign Affairs, Ministry of Foreign Affairs went to Haiti Working Group, China’s trade development office in Haiti and the Dominican Republic’s trade development office in organization and coordination of common, ZTE funding package a plane in China, peacekeeping in Haiti riot under the protection of these 11 employees sent to neighboring Dominican Republic.
This time from the earthquake in the past 55 hours, trapped in the Sunrise staff finally rescued safely.
Jing Zhan son said that if this time can not escape, the diesel for power generation has almost run out, floated around the corpse smell more and more serious, the water can no longer drink, but also support the long, everyone not sure .
Hard road to internationalization
Currently, the 11 office employees have been formally Dominican Restoration work. Some of them will first return to China, some people will go to neighboring countries to work, part of the staff will participate in the reconstruction of Haiti.
In Haiti, ZTE is the only telecom equipment manufacturers, is also the first to set up offices in the Caribbean, the Chinese enterprises. To the earthquake, Haiti a total of three Chinese companies, in addition to ZTE, the other two are Qinghua and Zhejiang, a private enterprise. ZTE the largest Chinese-funded institutions in Haiti, a total of 18 Chinese citizens, ZTE accounted for 11, Fortunately, the 18 Chinese citizens were rescued this all successfully.
As one of the poorest countries in Latin America, Haiti phone penetration rate is less than 10%, well below the world average of 23%. Since the 90′s from the last century, the local economy is nosedive. Haiti is ZTE’s overseas structure, U.S. Area. The film area is different from Latin America and other markets (major equipment manufacturers are gathered here competition), also from North America Area, is not yet open situation ZTE “ice” market. As the economy developed, the local infrastructure is not mature and the cost of investment much higher than other regions, foreign equipment manufacturers rarely involved, but the harsh environment and did not keep pace ZTE win the market.
ZTE is the opportunity for more fancy. Back in 2005, ZTE on the largest mobile operator with the local HAITEL signed a 39 million U.S. dollars in the project contracts. Under the contract, ZTE will provide 50 million lines HAITEL CDMA system equipment. Since then, they have signed a number of companies, including value-added services including mobile services. ZTE year 40 billion yuan in revenue, 39 million U.S. dollars of orders is a part should not be overlooked. ZTE built with local cooperation is the first and only one communication network. After the completion of the delivery network, ZTE deployed a small number of staff responsible for maintaining and expanding this experience is the earthquake of 11 employees engaged in such work.
In fact, the earthquake of such natural disasters on the perennial presence overseas, Huawei, ZTE employees, already a “regular potluck” Since around 1995, international expansion has long been fertile ground for fertile totally carved up by rival, Huawei, ZTE first capture is the general least developed countries.
“More domestic, most of the overseas market is blank, language, environment more familiar, more stronger opponent, so the international market is not open another out on paths, on the contrary, this road around a more bumpy and difficult more difficult to take. “ZTE published in such a narrative within. To the year 2008, Huawei’s overseas market share has more than 75%, more than 61% of ZTE.
ZTE, a leader lamented: “The staff is extraordinary success of China’s telecommunications companies ‘secret’, they do not have the pride of the victor, the acclamation is not eloquent, but it is their selfless dedication has made of Chinese telecommunications enterprises rise. “