Despite the stubborn heart, Lenovo CEO Yang over the years has little direct evaluation of Lenovo global competitors. Recently, however, are very different, April 30, he was in Shanghai, with a slight tone of humor will reprove the four competitors over 11, insisted that Lenovo's most competitive.
This is probably the successful restructuring and Lenovo, profitability, and just released a new strategy for the mobile Internet. Company executives have reason to play up the optimism.
However, Yang also stressed that Lenovo is not without opponents, on the "Today the world", only "a target of the object", the other competitors, he said, "tell the truth, Lenovo is disdain."
Reprove four opponents
Yang said that Lenovo was "a very unique business," because it has other businesses in a particular area does not possess.
For example, Apple's hardware is worth associative learning, but does not mean "to be in all aspects of learning to it," the closed nature of Apple's model, such as chips, operating systems do have their own, "This may not be."
Probably in his mind as the only rival to Apple, he intentionally or unintentionally, will Apple and other rivals to isolate.
"People come to take a look at our competitors in this industry which, over a number one, you will join me in confidence, Lenovo is the best." He said.
PC in the field of opponents is of course HP, Dell, Acer and other giants of the. Lenovo ranked them behind the current scale, but Yang seems afraid of them.
"Our industry is now the world's largest home." He is not named, apparently, said HP. He said the company is IBM doing service learning, but IBM to sell Lenovo PC Why? Because the PC is not in the service core of the company, but the marginalization of products. This is equivalent to say that HP's PC outlet unknown. As of now, HP PC really is the industry's focus.
Dell's turn was. He is a bit humorous. "There is a business model also has the same company as Myth." He said that the company currently the slowest growth rate in previous Dali, "the fastest growing market out," Why? The problem is the business model on the mythical. He believes that Lenovo relational, transactional parallel mode, relying on a single business model than the main rivals stronger.
For Acer, probably belong to Chinese enterprises, he slightly praise tone of voice: "There is another company is relying on a high-efficiency, low cost to win market share." But Huafeng quickly turns and says, Lenovo also has high efficiency, good costs more than its competitive advantage. He believes that Lenovo is not only the efficiency and innovation embodied in the products, but also a number of aspects.
"If you can see, should be more confidence in us." He said.
Mobile internet betting
If you do not consider the new strategy, Yang's view is not new, it is easy to provoke attacks. However, Lenovo's mobile Internet strategy launched in the context of the evaluation are revealed not just confidence.
Lenovo is the new strategy, just like a new life. Yang on the "First Financial Daily" stressed, Lenovo is not the sudden birth of a new strategy, it is ready for three years, products, business models are considered mature, it is now time to send forces, but also "the beginning when the fruit."
"Today, for the time being to disclose the business model, one or two weeks, we will further explain this issue more clearly to us." He said, Lenovo's mobile Internet strategy is "everything is ready only a strong wind."
The CEO has clearly immersed these, about 10 minutes, he patiently demonstrated the new Lenovo product. He said that Lenovo will offer smaller, lighter and thinner, the product can be installed in the pocket, they always online, unlike the past, every move a local computer to switch machines to find the network, but can be used to open, many elements of which simply do not have to search online, it will be actively push hands.
But analysts say Lenovo these days should be embarrassed. Because a few days ago, HP announced the acquisition of smart phone business PALM, Lenovo also said to buy, there was Hewlett-Packard snatched.
Yang did not disappoint. He said HP's move shows that we judge the future in line to verify the association of the mobile Internet is a strategic direction, but much earlier than they are prepared to Lenovo, the Olympics had called the Beacon on the launch of the product, but at that time designed for enterprise customers, but now a new strategy for the consumer even more customers.
But Apple's mobile Internet than its earlier involvement, but Acer has also been before the Spring Festival in Beijing announced a high-profile mobile Internet strategy. Yang said the focus of competition in this field in China, "China may have world person."
"No matter how competitors look for Lenovo mobile Internet strategy in China come out on top take the lead, we have a very full and strong confidence." He said, this time not only to prepare good product, strategy development must clearly and accurately, Lenovo of China is also a channel brand. He did not forget to mention association with the telecom operators, upstream core components such as enterprise cooperation.
Slightly domineering he asserted, the real outbreak of the growth of China's mobile Internet point in time, will be successful is the marketing Lenovo Mobile Internet time, but now, the network communications infrastructure is still not perfect.