"Vase into the Su Tu", a few months ago, Huawei CEO Ren Zhengfei thing I read is full of cozy in the "2010 New Year Message," in quotes this poem to express the time of transfer of Huawei in the old and the new mood.
Huawei staff note that this is "the boss" Ren Zhengfei business 22 years since the first use of "spring" term. The late 90s of last century, used to take precautions Huawei Ringer Story is often quoted, "Huawei's flag can carry long?" Beginning of this century, Ringer's "Macao Huawei's Winter" is almost as IT industry has a copy of Jingshitongyan.
From the "winter" to "Spring", the answer may be on Huawei on March 31 released its official Web site of the 2009 Annual Report. According to report, Huawei 2009 global sales of 149.1 billion yuan, up 19%; operating margin of 14.1%; net profit of 18.3 billion yuan, net profit margin of 12.2%; operating cash flow reached 21.7 billion yuan , an increase of 237%.
Comparative data in 2008, Huawei 2009 earnings highlights, in addition to continued growth in performance, the operating margin and net profit margin increased (13% in 2008 and 6.28%) and operating cash flow rose is its outstanding performance.
Huawei alternating winter and spring
According to Huawei, Senior Vice President Xu Zhijun, had forecast in early 2009, Huawei's 2009 financial data and cash flow improvement, to some extent be attributed to the introduction of Huawei continued in recent years, optimize the management of the project. For example, Huawei in 2008 hired an international consultancy firm Accenture to optimize customer relationship management, the project directly for the company's CRM (customer relationship management) to improve and increase the company's return to section management to improve "from contract to cash" and liquidity.
As a non-listed companies, Huawei released its financial data, how much credibility? This question, perhaps the amount of tax from Huawei partially confirmed. According to Huawei's headquarters - Longgang District, Shenzhen, government officials told us that Huawei tax year 2009, totaling more than 140 billion yuan (Huawei executives told us that the data is nearly 150 billion).
In fact, on the "boss" first cited earlier this year, "spring" term, Huawei has launched a major internal discussion forum. Also the sound that, depending on the moment as "Huawei spring" is dangerous. At the same time, has been only concerned with "how to live," Huawei, also within the broad collection of views on China for the past 20 years of experience and the experiences of hidden behind the "trap" to sum up.
One indisputable fact is that in the global telecom equipment arena, Huawei already secured a prominent position. According to recent Gartner statistics: In 2009, Huawei in the global market share increased from 11.5% last year to 14.2%, reaching 20.8% of Ericsson. More importantly, this year, Huawei as sound business and financial growth, has been with Nokia Siemens Networks, Alcatel-Lucent and other traditional rivals apart.
According to Huawei internal statistics, by the year 2008-2009, impact of adverse economic situation, Huawei the first quarter of 2009 when the Ministry of the world's 28 regions in 11 negative growth, once the situation is extremely serious; until quarter, Huawei timely adjustment strategy the process of expanding high-growth areas to expand in China, India, Central Asia, North Africa and other places intensify; to the third quarter, excluding China, India and other local markets, other regions are still overseas, the overall decrease of 3%, 7 Department of whole regions inadequate growth. Situation is reversed from the fourth quarter, breaking the end of the Chinese 3G standard in Europe, Norway LTE 4G networks and other large commercial projects in the fast break strategy.
Chinese companies comply with executive power of the world's ups and the times, or Huawei wins lies. In 2005, Huawei successfully entered the Vodafone "short list", to become partners in the 21st century, signs of Huawei in Europe to achieve major breakthroughs. After five years, is the patterns of global telecom equipment industry changes and fission of the 5-year, offsetting the other, the rise of Chinese companies, Western companies because of financial difficulties and recession, forced mergers, as the global economic recession and the two most prominent expression.
Huawei's 2009 expression of the internal notes come from? Ringer Story of the two latest versions, or to feed its 12: The first reason is "to hear guns people to decision-making", which is managed from a centralized to decentralized Huawei front of the sign; followed by "deep scouring Beach, for low weir "to the principles of construction of Dujiangyan, operations and product delivery process metaphor based on accurate, high quality, low cost delivery capacity of the perfect.