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Speaking of Chinese companies, Huawei and Haier can not mention; said Huawei and Haier, can not fail to mention Ren Zhengfei and Zhang. In a sense, these two companies is tantamount to Chinese companies, the two men is equivalent to the Chinese boss.

Huawei and Haier, representing the two companies, one is technology oriented enterprise, one is marketing-led enterprise, called the Chinese sample enterprises.

Two companies and two different destinies. 99% of Chinese companies are marketing-led enterprise - the enterprise survival and development of marketing the most important factor; presence in the enterprise process, the role of marketing is the first letter.

Enterprises Keywords

Huawei and Haier said, people will immediately produce different associations. Huawei's key words are low-key, rational and practical; Haier's key words are high-profile, progress, change. Among them, low-key and high profile, are the two most significant differences between enterprises.

Corporate personality and corporate culture and corporate strategy are closely related, of course, a great personality and owner stakeholders. We often see Zhang attend various social activities, and preached his understanding of business management and advocacy; we could barely see Ren Zhengfei appeared on such occasions, even if there are, they will certainly silence.

We often say that the decision behavior of character, decided the fate. Business, so, too. A business character, decided that the final fate of the enterprise. Why do many Chinese enterprises, "its too fast into the turn, all of their sudden failure Yan?" Why do some very good companies to a certain stage of development no longer difficult to pick up? I think that there must be some corporate personality elements. In other words, business founders and their successors character, profoundly affect the fate of the enterprise.

Clearly, Ren Zhengfei, and Zhang's character, greatly influenced the destiny of Huawei and Haier.

Personality inward, outward divided, inward, outward Quewu do good or bad. However, the boss assertive personality will lead to corporate profit-oriented general; boss introverted personality is often the practice to help companies internal strength.

Technology-based enterprises and marketing enterprises

Huawei is the essence of technology. Haier is the essence of marketing.

Technology and marketing, are two utterly different from the concept. In general, technology needs to do heart to sink, while marketing will need to show their faces.

The difference between technology and marketing, also is a focus on the future, a landscape in the present; technology to construct their core competitiveness, marketing, sales of immediate pursuit of the improvement.

Chinese people like to do something immediate, total fantasy harvest today, tomorrow sowing. In particular, today's China, people impetuous, loneliness, silence those who work less and less. Because those who see marketing to meet the needs of impulsive, so, especially popular in China, marketing, marketing boss at the company's position is always higher than the other deputy semilattice. Similarly, because the vast majority of Chinese people have lost lonely, so no one willing to do basic research, in people, this is a "no results of the thing." Therefore, the Chinese entrepreneurs like to say, "We in the application of technology and foreign countries have no gap" is a word, there are few words did not say that "Our basic research is still very weak."

In fact, the basic research to determine use of technology, there is no basic research would be no application technology? Our application technology is mostly bought, does not make sense.
Huawei ten years ago to "low profile" is known, in fact, be thought of technology used in research, engage in technology is not suitable for the spotlight, like the scenery around as Yang, the basic technology has been the end of life.

God rewards the diligent.

Huawei's low profile is always rewarding, otherwise days are not long-term perspective. Huawei is now in the international market, conquering a city, even if not it is regrettable that the financial crisis. The driving force behind the engine, in fact, technology.

And Huawei is just the opposite, Haier already gone through high-speed growth period. 2006, Haier maintain the annual growth rate of over 40% (According to company promotional materials), but, from an annual turnover of 108 billion yuan to 122 billion yuan, Haier spent three years.

Haier slow down the past few years, it is the Huawei fast up a few years.

We take a look at the past few years Huawei transcript:

In 2000, Huawei set up in Stockholm, Sweden R & D center, then sales of 100 million U.S. dollars in overseas markets.

In 2002, Huawei's overseas sales rose to 552 million U.S. dollars.

In 2005, Huawei's contract sales for the first time overseas than the domestic market, by 2008, 75% of Huawei's sales come from overseas markets.

In 2007, Huawei's sales revenue reached 12.56 billion U.S. dollars.

First half of 2009, Huawei's contract sales reached 15.7 billion U.S. dollars, the year is expected to reach 30 billion U.S. dollars.

What does 30 billion U.S. dollars? Equivalent to about 204 billion yuan (at current exchange rates), far more than Haier's 122 billion yuan in 2008.

20 years, Huawei revenue increased 140-fold.

We often say "never love without reason, there is no hate for no reason", of course, not without reason, high-speed growth. Huawei with 99% of Chinese enterprises is different because it is fitted with a "technical" this engine. To see how a business's technological strength, the easiest way is to look at the number of patents in this business. According to WIPO statistics, patent applications in 2008, Huawei Technologies, Inc. (people) ranks No. 1 ranking, LTE patents accounted for more than 10% of the world.

Change and improvement

Haier, a faster pace than 10 years ago, Huawei, Huawei Bi Haier now walk faster. What caused the two enterprises have a large turn heaven and earth?

Over the years, we continue to see Haier reform message, from the "1000 days process reengineering" to "1 +1 + N mode" to "manufacturing enterprises to service marketing-based business transformation," Haier's life course is almost and reform inseparable. Reform has become a major feature of Haier.

However, the reforms are not brought to the Haier sweet. In fact, over the years, Haier reform suspected of going astray. Frequent lack of implementation of the changes caused by the continuity of business strategy, the implementation of many reform seems not prudent and rational, somewhat "frustrating disorder" means. Among other things, Haier is currently implemented only in respect of the unprecedented "manufacturing enterprise to enterprise transformation services marketing" is obviously a lack of probability of success, the company entrusted to an uncertain fate strategy, is not child's play a little?

In the researchers opinion, Haier is a revolution in fact this change is equal to *** all over again. This change in the global business development in the history of little precedent in the Chinese business community is rare, use "crossing the river by feeling the stones" to describe a little bit too, because there is no stone to touch, a high risk factor.

Of course, Haier successful, it will become the greatest enterprise.

Mature company, is taboo for change, after all, a price change.

Frequent change, reflects the immature side of enterprise mechanism.

Treatment change, Huawei and Haier Instead, it has never been opposed to a substantial change, the advocates of continuous improvement, innovation on the basis of stability. So, on Huawei, Ren Zhengfei we heard about "Huawei winter," the warning, but rarely hear of his high regard for change.

Huawei Ren Zhengfei tell people: "We have many employees in blindly proud to see our products in the local occasionally leading Western companies, he said that our company is already a world-class level. They do not know the connotation of the world's leading companies, do not know others do not want to release the potential success. Huawei in this regard is very young, naive, immature. "

In China, the boss can say these words, also Ren Zhengfei it. We see more of, is the company for fear that people may not know its performance, exaggerated spread everywhere.

Who will become the first truly international enterprise, Huawei? Haier? Lenovo?

Huawei and Haier, are representatives of excellent enterprises in China, it must be recognized. However, comparatively speaking, Huawei better.

In fact, in China, there are excellent business association, the United States, and Gree, etc..

Lenovo's impression of people, roughly the middle between Huawei and Haier, Huawei, as it does not like low-key, not as high profile as Haier; its corporate image and competitiveness of their products are pretty good.

But, like Haier, Lenovo has entered the last few years the development of stagnation, while in 2008, major efforts to sponsor the Beijing Olympics, Lenovo did not get it looked forward to the results obtained. The financial crisis sweeping the globe, to the association created a great impact.

As a pioneer in the internationalization of Chinese enterprises, Huawei, Haier, Lenovo, are leading the way businesses. However, if the business property from the characteristics of speaking, Haier, Lenovo closer to marketing than technology color color, this innovation from the association is limited, insufficient number of patents can lift the veil evident.

Therefore, I continue to believe that the ability of Chinese enterprises in the real peak of the first international summit, not Haier, not Lenovo, but Huawei.

The first: juice mystery
Break Photo:

An experience in this respect a little orange light, sandwich cup nearby

2, drink, Tim 1:00, and then hand stamped

3, the other hand twitching rope hidden in the bottom of the cup, loose sandwich (sandwich only sheets wax paper)

4, a little cup of orange juice because the mezzanine roof damage, leakage to the bottom of the cup of the tissues in

5, tissues absorb orange juice, a cup upside down and even pinch would not have spilled orange juice
The second coin magic:

Break Photo:

Prior to his left hand ready to shoot the glass to see the shape of fingers. Folder of the coins have been in the finger.

In addition, we carefully look at the video, the top three coins have two always together, not separate, Liu Qian moved just before the left one.

Left hand upturned shot glass that moment, it already has a coin in the palm of the left hand Liu Qian.

Then above that two coins together since the beginning of the shock and magnetic film role, has been prepared to merge.

Coins merger

A closer look beneath the middle of egg which coin slot marks, indicating a coin can just put another one breath, the audience looks like a coin.

The fact is that a coin is hollow (thick around the edges, with only a thin layer), the other relatively smaller coin, just to be sucked through the egg which magnetic effect in the hollow of the coin.

This, coin magic has cracked finish.

"Latecomers" How to become a "leader" - face to face with ZTE

In 2009, when the old communications equipment manufacturers worldwide are falling profits, losses, layoffs and even bankruptcy hardship and can not extricate themselves when Hou Weigui led by private enterprise, ZTE, use of the opportunities offered by competitive landscape, successful 3G and 4G communications seize opportunities, advance the world's first square.
The first three quarters, ZTE net profit 1.192 billion yuan, a jump of 46.13 percent.

"1G looked at run time, 2G era after him, 3G running in step with the times, 4G era ahead run." Wise old man of 67-year-old Hou Weigui how to interpret the changes of China's telecommunications industry, behind the occasional and inevitable?
I realize he seize the opportunity to eliminate up

Reporter: In the current difficult market environment, the world's top three results of all telecom equipment manufacturers declined to ZTE as the representative of the Chinese telecommunications equipment manufacturers are constantly expanding in the global market share. He is a consumer I am up, why?

Hou Weigui: the financial crisis did to the challenges all businesses, but the challenge of the different enterprises, there is a structural difference. The traditional giants, their high cost and slow pace of technological innovation, led by U.S. and European markets down more. For Chinese companies like ZTE, we will be the inherent advantages of a longer period of human existence, and innovation capability to rapidly strengthen in the 3G era and overseas competitors on the same starting line, they lost the market to us bring opportunities, so that we can occupy more share. In addition the company earlier layout emerging markets, these markets are affected by the financial crisis relatively small.

So, yes, under the economic crisis, our opportunities outweigh the risks. ZTE products have entered the global top 100 of the 51 carriers, international revenues accounted for lowering their prices for the company's total revenue.
Reporter: ZTE 3G market in China this year-round attack, which ZTE's long-term development?

Hou Weigui: in 2009 China's TD-SCDMA, CDMA, WCDMA 3G market of three formats of the public tender, the ZTE 36% of the combined market share of China's largest 3G network equipment provider, ZTE mobile phone growth rate of domestic sales up 200%.

More valuable than the financial indicators, the domestic commercial market for ZTE to provide 3G a lot of practice opportunities. If calculated by the base station, ZTE has occupied 18% of the global 3G market, which is the maturity of our technology and advanced high demands made on us in the future is particularly important in the development worldwide.
Innovation to win the trust of the world
Reporter: "ZTE to create" Why did the financial crisis triggered major reshuffle in the industry to seize the opportunity?

Hou Weigui: Our overseas business for 10 years, covering more than 130 countries, the overall terms of our infrastructure is gradually consolidating. For a long time we insist that the 10% R & D, ZTE more than 60,000 out of 40,000 people is the R & D and technical service personnel. Even in the current international financial crisis at the time of our competitors under pressure to reduce the size of R & D, our R & D investment growth still exceeded income growth. Therefore, compared to international counterparts, in the past we have technology capabilities, the product has a gap, but now in many ways than they had in the global competition, particularly in the focus on technology and communications industry is facing in Europe and the United States to upgrade high-end market competition, we have gradually seen the advantages.

ZTE has now joined the ITU, 3GPP, 3GPP2, CDG, etc. more than 70 International Organization for Standardization, obtained 30 seats in the leadership of the International Standards Organization, has more than 20,000 patent applications, of which more than 2,000 patent applications, mobile phones, mobile phones in patents Over 90% of invention patents.
Reporter: low-priced Chinese products often win, the independent innovation as a core strategy, and profits are not contradictory?

Hou Weigui: the so-called low-cost, both products provide the equipment itself, but the key is to give customers lower operating costs. If low-priced products previously ZTE is done by live frugally, it is now more to rely on technological innovation to achieve.

Technological innovation has brought us a historic opportunity for the international market, such as for GoTa digital trunking, CDMA, etc. We do have technical advantages of products, or acceptable to our foreign customers the price is higher than the reality of other transnational companies.

ZTE has been working with the international community to grasp core technology vendors such as Intel, Qualcomm, etc. to carry out multi-level, the complementary equality, cooperation, and communication manufacturing in China has opened the first foreign companies to license the patent of "precedent." Can be said that innovation is the source of competitiveness.
Tenacious vitality of technology from the market

Reporter: In the field of electronic information, many companies also focus on innovation and mastery of a number of core technologies, but ultimately did not succeed or even to get over this winter and went out of business. ZTE's technology can be so tenacious vitality why?

Hou Weigui: the vitality of technology from the market, we have insisted that the market-driven innovation, so companies can maintain the correct operating direction. The development of the telecommunications industry is full of uncertainty, a lot of technical input can not be the final commercial, in particular, fluctuations due to the formation of increasingly complex global economy, interest structure and policy variables, have exacerbated the risk of communication manufacturing business decisions.

In a complex market environment, ZTE has to meet the market demand as the first target, proposed the "two deep" and "50% principle", which require managers to senior management in particular must be in-depth customer, front line staff, always to keep a keen market sense and innovative power; either marketers or system designers must be 50% of the working time used in-depth market the first line, in-depth customer.

We emphasize technological innovation long, medium and short-term product integration and reasonable layout, according to market realities and potential R & D needs and investment tracking, flexible input, dynamic tracking, and the market simultaneously, thereby enhancing business investment in sustainability.
Reporter: ZTE in 3G and 4G can be positioned to take advantage, also because of potential products and technologies in the market step on drums?

Hou Weigui: You can say that. Now we are in network technology has entered the world's first square, slightly behind the end product that is expected to go beyond the end of Sony Ericsson, the world's fifth-largest mobile phone maker. This is our product strategy over the years, the fruition of hard work.

4G, the ZTE established to promote high-end market, LTE strategy has been in Xi'an, Shanghai, Sweden, USA, Germany, Hong Kong, and other international and regional established LTE laboratory or research center. Authoritative research firm Gartner recently released report shows that ZTE's LTE comprehensive strength has been ranked third in the world.
We in the communications field was a latecomer to China, in many, many areas are back to front drive, hope that we can become a leader.